FACTOID: Drink It UP!

According to industry consulting firm Beverage Marketing, energy drink sales have increased nearly 700 percent since 2001 and account for a $5.6 billion domestic market.

This product genre is popular among nearly all demographics, but is especially popular among the teen, 20 and 30 something age brackets. Why? In a word, convenience. “Functionally speaking, the key drivers behind the growth of this market are the convenience and portability of energy drinks as a functional delivery system,” according to a December 2007 consumer report by Packaged Facts.

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Energy Drinks Are A Booooming Business!

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The Energy Drink Wave is unstoppable! Annual sales have now reached an incredible $11 Billion and are growing at an astounding rate of 50% per year!

What is the reason for this unparalleled success? Energy drinks are designed to fuel consumer's demand for more energy. People need more energy to get through their busy days, more energy to work and more energy to play.

The fastest growing segment in the booming energy drink market is Verve!

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