Wednesday, May 05, 2010

How To Create Free Google Pay Per Click Campaigns

Pay Per Click Campaigns


Pay per click campaigns are based on a marketing model that incorporates search engines, advertising networks and content sites, like blogs, hubpages and squidoo to name a few. Content sites commonly charge a fixed price per click rather than use a bidding system. Pay per click campaigns completed on search engines and advertising networks allow you to bid on the keywords and phrases that are relevant to your target market. This could cost large amounts of money for the highly coveted keywords and phrases.

How To Get FREE Google Pay Per Click Campaigns


Now that we are armed with this small bit of information, can we use it to create some FREE Google pay per click marketing. Knowing how to find the keywords and keywords phrases for your target market is a technique that will bring leads, sales and traffic to your website. I also try to find keywords that return no more than 50,000 websites from a Google search. I like the number 50,000 because I believe that I can compete with others for the traffic from the results in this search. Utilizing the keywords density technique as my pay per click campaign, this will develop traffic over time and while it is not as quick as paying the bid price to the search engines, it is still an effective technique for those on a tight budget.

Using keywords density technique in your pay per click campaigns, and knowing that Google pays special attention and indexes the Web 2.0 websites such as: Squdioo, Hubpages, LiveJournal, EzineArticles.com, Gather.com, Scribd.com, rather quickly, your can build your content pages with the results from your keywords research and these pages will rank high in searches done on Google, right next to those running pay per click campaigns. My personal favorite is Craig's List. I like to place an ad on Craig's List in a city like Denver, ads placed here last for 30 days. Look for other cities like Denver that will allow you to place ads for more then 7 days. There are times when I have placed ads at 6am and Google will have them indexed by 1pm the same day. I normally link my Craig's List ad to my content page not the sales page. I use my content page to tell potential prospects why I like the product. Using keywords density in your content page can be just as good as purchasing a pay per click campaigns from Google, only it will cost you nothing but the time it takes to create a content page.

There are many websites and content pages that you can find to explain how to complete a your keywords research. One guide that is notable is the "Keyword Research Guide", created by WordTracker.com, you can download a FREE copy here: http://www.wordtracker.com/academy/keyword-research-guide and use their FREE keyword research tool located here: http://freekeywords.wordtracker.com. For a quick read start with http://www.wordtracker.com/academy/keyword-basics-part-1-how-search-engines-work

Kem Muhammad
Mentor & Marketing Attraction Specialist
The MLM College