According to industry consulting firm Beverage Marketing, energy drink sales have increased nearly 700 percent since 2001 and account for a $5.6 billion domestic market.
This product genre is popular among nearly all demographics, but is especially popular among the teen, 20 and 30 something age brackets. Why? In a word, convenience. “Functionally speaking, the key drivers behind the growth of this market are the convenience and portability of energy drinks as a functional delivery system,” according to a December 2007 consumer report by Packaged Facts.
Learn hot to get paid to share in the Verve product growth here
Tuesday, November 17, 2009
FACTOID: Drink It UP!
Subscribe to:
Posts (Atom)
